阿许哥懒人包 AHEKOR'S INSTANT READY FOOD
Packaging Design, Typography, Illustration
EN
EN
Ahekor, a Chinese restaurant in Seri Kembangan, Selangor, renowned for its Spicy Pepper Soup and traditional Hakka dishes, is expanding its market with "lazy packs" for convenient at-home dining. Our goal is to craft packaging that evokes nostalgia by combining bold colors in custom Chinese typeface for a dynamic identity, incorporating textured creamy background, and infusing hand-drawn elements to establish a connection with tradition and authenticity.
CH
CH
阿许哥是位于沙登, 雪兰莪州的一家中餐厅, 以其胡椒椒汤和多样的传统客家菜而闻名。为了更好地拓展市场并迎合年轻消费群体的需求, 阿许哥将自家餐厅备受欢迎的菜肴精心包装成加热即食的“懒人包”, 让消费者在家也能够轻松享用美味的客家菜。在这个包装设计中, 我们采用了鲜艳的色彩于菜肴的名字, 搭配有颗粒感的奶油色在底部, 再融合手绘的元素, 使整体包装设计更具古早味的客家情怀。
Client / Ahekor 阿许哥
Creative Director / Chung
Art Director / Pearl
Graphic Designer / Stephenie Low
Copywriter / Wennie, Irene